‘People are so hateful’ – Why Michael Owen’s NFT launch provoked such a bitter backlash

Andy Green and Jack Krosinski, co-founders of Oceidon, were aware of souring public opinion towards Non-Fungible Tokens (NFTs) as they prepared for the announcement of ex-England star Michael Owen’s digital collectible this week.

Still, they hoped the project could avoid blowback if presented correctly.

However, as Owen’s tweet on Monday claiming his NFTs would “be the first ever that can’t lose their initial value” received intense criticism, it quickly became apparent their positivity was misplaced – and they’ve now suggested that Owen and his marketing team should have done a better job conveying basic details.

“[The tweet] possibly should have been worded a little bit different,” Green told GOAL.

“As far as [Owen] and Oceidon are concerned, we are technically just his technology provider. He came to us with an idea, we expanded on that idea.

“We came up with a way to kind of encapsulate his legacy and his career in this new technology that’s out there.

“We’re not responsible for pushing this out there. That’s his side of it.”

NFTs are unique digital assets tracked on a blockchain to prove their one-of-a-kind authenticity and, in Owen’s case, they will come in the form of videos from him reminiscing upon specific goals from his career, while also giving initial buyers real-world benefits such as engraved watches and potential meetings with the former player.