LOS ANGELES–(BUSINESS WIRE)–Subhead and second paragraph should read: “Paris Hilton’s 11:11 Media…” (instead of “Paris Hilton…”).
The updated release reads:
AFTERPARTY RAISES $4M UNSOLICITED FUNDING ROUND; INTRODUCES ITS NFT TICKETING PLATFORM FOR ARTISTS
- Paris Hilton’s 11:11 Media, Jason Calacanis, Blockchange Ventures, Acrew Capital and 25 more invest
- Funding fuels product scale to deliver “NFTs for Access” ticketing platform
- Success of first token-gated festival drives expansion of country-wide events lineup
Afterparty, the NFT platform empowering creators with the tools and community to directly monetize and manage their fan relationships, announced today that it closed a $4 million funding round to bring total capital raised to $7 million. The strategic community round accelerates platform growth as Afterparty introduces the world’s first NFT ticketing platform for artists, answering a multibillion-dollar unmet need in the music industry for transparent, verifiable and artist-first ticketing.
Over 25 entrepreneurs, creators, and VCs participated in the round, including Paris Hilton’s 11:11 Media, Spencer Rascoff (Zillow), Jason Calacanis (The Syndicate), David Friedberg (The Production Board), Nicole Farb (Headline), Andre Iguodala (NBA player, Catalyst Fund), Rudy Cline-Thomas (Mastry, Inc.), Reade Seiff (Sunset DAM) and Desiree Gruber (Full Picture). Blockchange Ventures, a leading early-stage crypto fund, in addition to Acrew Capital and TenOneTen Ventures, venture capital groups who co-led Afterparty’s seed raise, also participated.
“When we launched Afterparty, we knew we were creating a new model for NFTs based on lifetime ‘membership’ access and IRL experiences,” said David Fields, CEO at Afterparty. “What we didn’t know was just how much and how fast the idea of ‘Coachella meets Art Basel’ would resonate with our dynamic community of investors, artists, creators and fans. Now, we are using that valuable support to create something that gives back to the entire music ecosystem.”
From Asset to Experience: NFTs Now Power Lifelong IRL Benefits
Afterparty empowers creators to use NFTs as a tool to unlock interactive, real-world experiences. Far from being inactive art pieces decorating a virtual wallet or Twitter profile picture, these tokens represent dynamic, creative festivals, artist events and deeper artist-fan connections.
Afterparty’s first token-gated festival provided a large-scale proof of concept. Now, the platform is developing tokens into the artist-first alternative to conventional ticketing platforms. Ticketing services collect fees that average about 30% but can spike to over 70%. The secondary market buys up tickets before fans can get them–and then resells them at inflated prices on sites such as StubHub, and artists receive nothing from these sales. NFT-based ticketing promises to put control of the sector back in the hands of artists and fans.
Afterparty Promises and Delivers on “NFTs for Access” with Lineup of Events
Last month, Afterparty proved that NFTs unlock experiences on a massive scale with its first NFT-gated music and art festival in Las Vegas. Headliners The Chainsmokers and The Kid LAROI played to over 6,000 attendees. Heidi Klum and Nick Carter live minted NFTs on the Las Vegas Strip.
This fall, Afterparty is taking the festival to Los Angeles. Access will be through its second-generation Guardian NFT collection, dropping soon. 10,000 of these unique NFTs will be minted to serve as VIP access to the Los Angeles Festival and a “lifetime festival membership,” priority access to buy a VIP ticket to every subsequent year – all for the price of a conventional VIP festival pass. So far, Afterparty NFT holders have been treated to live-minting parties at a secret location in the Hollywood Hills and once-in-a-lifetime performance experiences featuring unplugged shows and star-studded collaborations.
“Afterparty’s mission has always been to open up the crypto and NFT world to everyone and show the possibilities of NFT technology for all creators and fans. Afterparty’s NFT collection gives anyone who has ever been to a festival a way to understand the power of ‘NFTs for access’ and gives them ownership in the community they help build,” said Lauren Kolodny, Founding Partner at Acrew Capital and co-lead investor in Afterparty.
Creator-Led Community Experiences Built to Broaden NFT Access
Afterparty also serves as a partner in the live-minting process and as an educator for artists and creators looking for a deeper understanding and first step into the NFT space. For choreographer, producer, entrepreneur, and early NFT adopter Matt Steffanina, Afterparty’s community promises equal footing for all creatives.
“I’ve built my career as a creator across social media and IRL projects, and I’ve seen that online creators, be they artists, dancers, choreographers, or musicians, are often more ‘unseen’ and disenfranchised than their peers in the ‘offline’ arena, like touring or television. Afterparty has brought entirely new meaning to NFTs to legitimize their ‘art’ and empower them with mentorship to step into Web3,” said Steffanina.
Unlocking Web3 Potential for an Artist and Fan-Led Future
Afterparty has been driving a new Web3 era for the creator economy since launching in 2021, which quickly attracted influential creators and investors for a fast-closing seed round. The company has since scaled its community to include hundreds of chart-topping musical artists, such as Sia, Nile Rogers and Echosmith, actors and icons like Josh Duhamel and Heidi Klum, and creators like Loren Gray, King Bach, Vinnie Hacker and Teala Dunn.
“Afterparty is shaping the future of Web3 by broadening the reach of cryptocurrency beyond the crypto-native and investment community to creators and fans who all see innate and immediate value in the experiences Afterparty creates and curates,” added Fields.
Afterparty is the Web3 company building the tools and community for creators and their biggest supporters to capitalize on the tangible, real-world value of NFTs. Founded and managed by entrepreneurs who are equally technology and creator-focused, Afterparty has scaled its debut token-gated events platform from the virtual world to IRL experiences to bring together a dynamic community that’s realizing Web3 is the way forward and are utilizing the experiential value that NFTs deliver.
Holding one of Afterparty’s NFTs unlocks access to the Afterparty universe, which includes the upcoming Los Angeles Afterparty NFT Art & Music Festival Halloween weekend with the inaugural festival held last March returning to Las Vegas in 2023. Additional token-gated experiences include gallery showings at the LA Afterparty House, pop-up events at Art Basel, and much more. To learn more about Afterparty and the First Annual Afterparty NFT Art & Music Festival, visit Afterparty.com.