- MLS is Sorare’s first US major league partner
- Paris-based firm is valued at US$4.3bn
- Bundesliga, LaLiga and Bayern Munich are also partners
Major League Soccer (MLS) has become the latest soccer league and the first sports organisation in the US to partner with blockchain digital collectible and fantasy game specialist Sorare.
Sorare will become the official non-fungible token (NFT) fantasy game of US soccer’s biggest competition, with players able to collect, trade, and play with tokens representing every single player from all 29 clubs in the league.
MLS joins Sorare’s growing portfolio of soccer partners which include major leagues like Spain’s LaLiga and Germany’s Bundesliga, as well as historic clubs Liverpool, Bayern Munich, Paris Saint-Germain (PSG) and Juventus. The company’s backers also include Fifa World Cup winners Gerard Piqué and Antoine Griezmann, as well as former Manchester United defender Rio Ferdinand.
“We’re excited to welcome Major League Soccer as our latest partner. Our global community of sports fans are eager to start collecting and playing with their favourite teams and players from the league,” said Ryan Spoon, chief operating officer at Sorare. “From collectors to first-time NFT buyers, our NFT x fantasy model uniquely engages fans with the sport they love in a way that goes beyond just spectating, and makes them feel truly connected to each team, player and game.”
The deal is Sorare’s first with a major US sports property, having opened its first office in North America at the end of 2021. It hopes to capitalise on MLS’s youthful and tech-savvy audience before expanding into other sports.
The company was valued at US$4.3 billion last September after a US$680 million Series B funding round.
“At MLS, our emerging ventures team is always looking two steps ahead to offer our fans enriching experiences and to expand our global reach, including in LATAM and Asia,” said Chris Schlosser, senior vice president of emerging ventures at MLS.
“We’re excited to continue our progressive approach to bring NFTs to MLS with industry-leader Sorare. Utilising the latest technology to provide fans the opportunity to add MLS players and future stars to their personal collections and give them an interactive free-to-play fantasy soccer game made Sorare the obvious choice.”