News agency ANI to launch its exclusive NFTs soon

Asian News International (ANI), the Indian news agency offering syndicated multimedia news feed to news-bureaus in India and elsewhere announced that it will be dropping its rare NFTs (non-fungible tokens) soon. 

ANI put forth a tweet that it will be releasing a selection of rare news videos from its archives that will be available for purchase as exclusive NFTs.

ANI’s tweet:

The news agency has partnered with CrossTower to release its rare NFTs. In September 2021, CrossTower, the global trading platform and digital asset investment firm announced the launch of its crypto trading platform in India. According to CrptoCompare, the company is ranked fourth out of 152 global exchanges.

The news agency will be divulging more details about its foray into the NFT space soon. ANI will also launch a dedicated website for the same in the near future.

Even amid the legal concerns and regulatory challenges, publishers aren’t shying away from experimenting with the NFT space. They’re well-stocked with their ideas and are prepared for all kinds of risks involved. 

A few months ago, Hindustan Times and Free Press Journal also announced their foray into the NFT space. 

Free Press Journal will be launching a special series of NFTs (non-fungible tokens) sometime around Independence Day. FPJ NFTs will commence with cartoons from FPJ’s archives, which includes the creations of late Bal Thackeray, who worked at FPJ for many years. The NFT project of FPJ is being operationalised and taken to market by Rediffusion FutureTech, the digital arm of the ad agency. FPJ will also be making the pages of its advertising and marketing special, Brand Sutra, into NFTs. Brand Sutra has carried out exclusive interviews with brand professionals over the past year.

Hindustan Times too announced its foray into the NFT space that will include digitised versions of original historic creatives which were published in Hindustan Times through the decades under the banner of “HT Timeless Tokens”.

To begin with, HT launched NFTs that celebrate India’s Republic Day on January 26, 2022, which are available on Beyond Life, an NFT marketplace and platform that facilitates the creation, sale, and purchase of ownership rights to digital works of art via NFTs.

Globally, several news publishers have been monetising through NFTs quite aggressively. Time Magazine’s Time Pieces and Associated Press’s photojournalism and Pulitzer prize-winning images are some of the most-celebrated digital art pieces that have been launched by global media houses as NFTs.

According to global news reports, the most expensive NFT sold by Time was its digital cover of their issue entitled, “Time ‘The Man of the Year’ – January 2, 1928”. The NFT was sold for $ 463,000 last year. 

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