DAPPER LABS AND UFC LAUNCH ‘UFC STRIKE’: AN ALL NEW NFT EXPERIENCE FOR MMA FANS EVERYWHERE

Launching first as an open drop of 200,000 total packs, UFC Strike will start with a first round of 100,000Fully Loaded” packs, consisting of three NFT Moments capturing incredible finishes and amazing displays of striking and grappling from UFC fighters like Francis Ngannou, Amanda Nunes, Kamaru Usman, Rose Namajunas, Derrick Lewis, Justin ​​Gaethje and more. These NFT Moments will include the best action shots from multiple camera angles, announcer commentary and crowd response from actual fights – a Dapper Labs first – to further bring the experience to life. With robust audio and video content, each UFC Strike Moment NFT is designed to capture, memorialize and celebrate a specific instance of UFC history.

“Dapper Labs is an innovator in this field, creating an industry that didn’t exist a few years ago,” said UFC Senior Vice President of Global Consumer Products Tracey Bleczinski.  “Their vision for the potential of these products is the reason UFC chose Dapper Labs as its first NFT partner.  We’re thrilled to finally be able to offer these amazing digital collectibles to enrich the UFC experience for our fans.”

To access the initial open drop, fans simply visit ufcstrike.com where they will be able to join the queue for a chance to buy a pack (while supplies last) at $50.00 USD.  As UFC Strike continues to evolve in the coming months, the experience will include additional drops closely aligned with UFC event calendar. It will also include additional features like a peer-to-peer marketplace for fans to connect, buy, and sell their Moments.   



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